How To Add A Nonprofit To Facebook For Donations

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Facebook donations at present let qualifying nonprofits to fundraise from their supporters on 1 of the world'southward most popular websites for a 0% processing fee with the Facebook Donate push (as of Giving Tuesday 2017, Facebook stopped collecting fees for donations processed on-platform). Permit'south talk nearly what the Facebook Donate button is, the ii dissimilar types of Facebook donation buttons, how to add the push button to your nonprofit's Facebook page, and the 1000000-dollar question: Should my organisation use the Facebook Donate button?
Allow's dive in!

What is the Facebook donate button?

Nonprofits can now crowdfund directly from their pages with Nonprofits on Facebook and the Donate button. The Donate button sits next to the Contact or Sign Up buttons on a page, and allows users to quickly donate to a charitable organization without leaving the platform. This is an especially popular feature for users who do Facebook birthday fundraisers.
The Donate button processes donations in just two-3 clicks through a uncomplicated, in-platform form. All shared and re-shared posts include the button, so when a nonprofit shares a post it will automatically include a call to donate. Plus, the button remains in that post if a follower re-shares information technology. This is important every bit most users engage with their newsfeed, rather than with Facebook Pages.

The 2 types of Facebook donation buttons

Straight donations on Facebookaugment an older version of Facebook fundraising that you tin notwithstanding opt into. The older version is still available to all nonprofits and directs donors to an external website of your choice to collect donations. The new Facebook donate button is an on-platform donation flow available to nonprofits that are accepted after they apply to use Facebook Fundraising Tools.
Here'southward some more information on the ii types of Facebook donation buttons, plus the pros and cons of each:

one. Links to website

This choice displays a donate button that links to your website's donation page. Organizations can customize the set donation amounts depending on their target audience.
Pros:It's easy to prepare and allows you to collect donor data in one case they state on your site.
Cons: Linking to an exterior page creates more friction and an added step for the user, then you adventure them dropping off earlier they actually brand a donation.

2. Facebook on-platform payment

This option uses Facebook'due south payment solution that connects directly to your nonprofit's bank account.
Pros: Smoother process for the donor, as they can give to your crusade without always having to get out Facebook. 0% processing fee.
Cons:Compared to the first selection, this type of button entails a longer fix process and limits the corporeality of information that your organization receives most its donors.

How do I add together the Facebook Donate push button?

The rest of this guide will focus on the Facebook on-platform payment option and so keep reading to acquire how to qualify for and get-go collecting Facebook donations on your nonprofit's folio.

1. Meet Facebook Donations requirements

The general process for getting a donate button for your folio is:

Your Page must be categorized every bit a Nonprofit Organization or a Charity System and the person applying must have admin permissions.
The page must be submitted and approved for verification.
The page must adhere to Facebook'south community standards.
You must provide Facebook with a valid bank account to showtime collecting donations through the platform.

2. Select your nonprofit's page on Facebook

The page on which you want to collect donations must go through Facebook'southward verification process. If you manage multiple pages, you lot must select the nonprofit page that you'd like to place a donation push button on.

3. Submit the page for review

To get your page verified, you lot can either accept Facebook call you direct, or you lot can upload acceptable documents as proof of ownership. In this case, we uploaded our IRS determination alphabetic character for approval but you tin also use a business concern utility nib, business license, or a document of formation.
Next, click the Submit For Community Review push and the Facebook team will review your folio's content to make sure information technology adheres to their standards .

4. Create your Facebook Donations account

After well-nigh 2-3 weeks, Facebook will notify you if your application was approved. Once you are ready to move forward, you must now become through the steps of creating a Donations Account. Before you begin, be prepared to take the following information on paw:

Your organisation's official proper name, address, IRS Revenue enhancement ID and nonprofit category ( Note : Make certain all of this information matches the information in the Guidestar database)
The name, date of birth, and business address for your arrangement'due south CEO or Executive Manager
A legible depository financial institution statement from the last three months

Once you lot've created your Donations account, the concluding effect will be a prominent donate button at the meridian of your Facebook folio that allows users to stay on the platform and make a frictionless donation.

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Should we be using Facebook donations?

Sure, but don't abandon your CRM or other fundraising efforts.
The Facebook Donate push button is an easy way to increase conversions, specially around Giving Tuesday and finish-of-year giving. For organizations aiming to increase web traffic equally well as donations, the call-to-action button drives users to your website, and y'all tin can collect vital remarketing info like email addresses. However, if the simply goal is to increase one-time donations, the new donate button is clear, focus-pulling, and easy for donors to use. It allows donors to stay on the platform, so yous are less likely to lose users.
Using Facebook donations is a simple way to encourage giving, but it won't give you valuable user information to remarket and nurture donor relationships over time. It'southward also not a guarantee that your fundraising volition increase. In guild to really drive donations, yous need to brand certain you're working in good content, visual storytelling, and strong calls-to-action.
Check out our Facebook Fundraising Dos and Dont'southward for more ways you can leverage the social media platform as a fundraising tool.